Chapter Links
Part One : Getting Started
Chapter One: An Overview of Marketing
Chapter Two: The Strategy Behind Marketing
Chapter Three: The Marketing Environment
Part Two: Direction
Chapter Four: Consumer Decision Making
Chapter Five: Business Marketing
Chapter Six: Segmenting & Targeting Markets
Chapter Seven: DSS and Marketing Research
Chapter Eight: Competitive Intelligence
Part Three: Decisions
Chapter Nine: Product Concepts
Chapter Ten: Developing & Managing Products
Chapter Eleven: Services & Non-Profit
Chapter Twelve: Marketing Channels & Wholesaling
Chapter Thirteen: Supply Chain Management
Part Four: To Market
Chapter Fourteen: Supply Chain Management
Chapter Fifteen: Pricing
Chapter Sixteen: Marketing Communication & PS
Chapter Seventeen: Advertising, Sales Promotion, PR
Chapter Eighteen: One to One Marketing
Chapter Nineteen: Internet Marketing
Part Five: Results
Chapter Twenty: Strategy: How Everything Fits
Chapter One: An Overview of Marketing
Levi Strauss
Sears Roebuck
Wal-Mart
Nike
Volvo
Disney Institute: Information on Professional Programs
Britannica
Toys"R"Us
Godiva Chocolates
CompanyName.com
American Marketing Association
Excite Portal
Burton Snowboards
Chapter Two: The Strategy Behind Marketing
WestJet
Sabian Ltd.
The Gilette Company
Procter & Gamble
IBM
Limited Express
Mark Lundholm
Chapter Three: The Marketing Environment
Labatt Brewing Co
Statistics Canada
Arts and Entertainment Channel
Biography Channel
Mysteries Channel
History Channel
History Travel
Grand Circle Travel
Maupin Tour
Amazon.com
Competition Bureau
Canadian Direct Marketing Association
Wm. Wrigley & Jr. Company
Apple
Ben and Jerry's
New Balance
Nike
Intellectual Property Owners Association
NetCasino
Burger King
Starbucks
Chapter Four: Consumer Decision Making
Harry Potter (Warner Brothers)
VIA Rail
MySimon
DealTime
CheckaPrice
LandsEnd
Roots
Oprah Winfrey
Bally Total Fitness
Muzak
Health Canada InfoTobacco
Canadian Egg Marketing Agency
Land Rover North America
Chapter Five: Business Marketing
Star Alliance
Forrester
Covisint
Enbridge Petroleum Exchange
E2Open
Agriplace
Xerox
Embassy Web.com
The Export-Import Bank of the United States
The Canadian Institute of International Affairs
Canadian Department of Foreign Affairs and International Trade
Government of Canada Export Information
Royal Bank of Canada:Trade
Federation of International Trade Associations
Trade Compass
Keebler
Senco Products Inc.
Loctite Corporation
Federal Express
Industry Canada: Business and Consumer Site
Business to Business Magazine
Burke Incorporated
Chapter Six: Segmenting & Targeting Markets
modrobes
Two Faced Cosmetics
Chapters/Indigo
M&M's
Mead Johnson
Clearly Canadian
Air Canada
Monster
Chapter Seven: DSS and Marketing Research
Fulcrum Analytics
ResearchInfo
Quaker Oatmeal
Gatorade
Microsoft
AOL Search
Alta Vista
Ask Jeeves
Direct Hit
Excite
HotBot
GO/Infoseek
GoTo
Google
Inktomi
The Internet Public Library
Lycos
MSN Search
Netscape Search
Magellan
World Wide Web Virtual Library
Yahoo!
Nielsen
Greenfield On-line
Brand Marketing International
Yankelovich
General Social Survey Codebook
National Association of Home Builders
Raosoft Inc.
American Consumer Opinion
AC Nielsen Canada
Information Resources Inc.
GVU Center's WWW User Surveys
Personality Test
Utne Reader Online
SRI Consulting Business Intelligence
Survey-Net
DSS Research
Maritz
Why Use Hypnosis in Marketing Research?
Hypnosis Insights
Chapter Eight: Competitive Intelligence
LandsEnd
Harley Davidson
Maytag
VIA Rail
NutraSweet
Stevia
My Virtual Model
Yahoo Yellow Pages
Society of Competitive Intelligence Professionals
BusinessWire
PR Newswire
Internet.com
Deja News
Spy Company
Suzuki Motorcycles
The Globe and Mail
The Toronto Star
Mercer Management Consulting
Chapter Nine: Product Concepts
McDonald's
Healthy Choice
Rubbermaid
Fuji Film
Tylenol
Hewlett-Packard Company Information: Environment
Marriott International
Levi Strauss
Ben and Jerry's Ice Cream
Chapter Ten: Developing & Managing Products
H.J. Heinz
Keebler
Healthy Choice
Alta Vista Search Engine
Palm Company
Wendy's
Pizza Hut
Frito Lay
Chapter Eleven: Services & Non-Profit
Four Seasons Hotels and Resorts
Air Canada Aeroplan
Citizens Bank of Canada
Amazon.com
Mountain Equipment Co-op
Forrester
Grocery Gateway
Heart and Stroke Foundation of Canada
ABC Canada Literacy Foundation
Vancouver Aquarium
Charity.ca
exit.ca
Air Miles
Wickaninnish Press Lounge
Chapter Twelve: Marketing Channels & Wholesaling
Dell Computer
Oneida Limited
Autobytel
CarPoInt
Kraft Foods
Starbucks
General Mills
Nestle
ADPAC Corporation
Amazon
VIA Rail
Burton Snowboards
Chapter Thirteen: Supply Chain Management
Grocery Gateway
EXE Technologies
GE Information Systems
Grand & Toy
Internet Shopping Network
Mazda
Small Potatoes Urban Delivery
The Cola Company
Chapter Fourteen: Supply Chain Management
Chapters/Indigo
Roots
Borderfree
DineAid
Canadian Tire Online
Toys"R"Us
My Favourite Doll
Lee Valley Tools
The Shopping Channel
Yahoo Shopping Canada
Retail Canada
Mountain Equipment Co-op
From Here to Maternity
Lands' End
Reflect.com
Boston Consulting Group
Sears Canada
Futureshop
Loblaws Companies Limited
Auchan.com
Gift.ca
Dell Computer
Chapter Fifteen: Pricing
Priceline
Kraft Foods
Columbia House
FragranceNet
Foot Locker
Genentech Incorporated
Southwest Airlines
Smith & Hawken
Smith & Hawken (2)
Christmas Depot
United Parcel Service
Auto Connection
AT&T
MCI
Sprint
Verizon
Toronto Blue Jays
Chapter Sixteen: Marketing Communication & PS
Frito-Lay
Planet Lunch
Nabisco
Burger King
The Globe and Mail
The National Post
Upjohn (Pharmacia Corporation)
TD Waterhouse
Dominion Bond Rating Service
Mary Kay Cosmetics
Boyne USA Resorts
Chapter Seventeen: Advertising, Sales Promotion, PR
Molson Breweries
Labatt Breweries Limited
Pfizer
Roche
Starkist
Shaw Cable
CBLT
Outdoor Advertising Association of Canada
MuchMusic (Surfr Hut not available)
Marketing by Permission
Ads On Wheels
autowraps.com
iVillage (previously Women's Wire)
Aboriginal Peoples' TV Network
Bravo!
CLT
CMT
The Comedy Network
Discovery
YTV Canada Inc.
Watts NCH Promotional Services
CoolSavings.com
Save.ca
Tim Hortons
BMW Canada
Chapter Eighteen: One to One Marketing
Toronto Blue Jays
Jones Soda Co.
youtopia
1to1 (Peppers and Rogers Group)
Netflix.com
chapters.indigo.ca
mySAP Customer Relationship Management
HMV.com
DoubleClick Corporation
Acarta
Chatelaine Magazine
Kellogg's Special K
L.L. Bean
Real Facilities
The Gap
Chapter Nineteen: Internet Marketing
Statistics Canada
LandsEnd
Industry Canada: Business and Consumer Site
Get Real Girl
Barbie
Dalhousie University
McMaster University
Wal-Mart
Statistics Canada
Lansbridge University
Ragu
MySimon
eBay
Priceline
SMTWTFS.com
Amazon.com
Federal Express
Opinionsite
Alta Vista (US)
Alta Vista (Canada)
Yahoo! (US)
Yahoo! (Canada)
Google
SubmitIt
Wesitegarage
ScoreCheck
AdAge.com
American Demographics
Harvard Business Review
Census Bureau
Stat.USA Internet
NAFTA Secretariat
The Electronic Commerce Centre
Faculty of Business University of New Brunswick
eLab
Vanderbilt University
The New York Times
The Wall Street Journal
Time.com
CNN.com
E-Commerce Times
Business2.0
NUA Internet Surveys
Forrester Research
Gartner.com
Dow Jones Interactive
The Dialog Corporation
Argo-Navis.com
Ipsos-Reid
Interactive Tracking Systems
Nedstat
Tide
SurveySite
WebSurveyor
SurveySaid
Nielsen Media Research
SRI Consulting Business Intelligence
Holt Renfrew
Pepsi
Coca-Cola
Harley-Davidson
CarCostCanada
DealTime
CheckaPrice
Internet Mall
Half.com
EggHead
About UK
UnionDream
Letsbuyit.com
Air Canada
Mazda
Ford
Verisign
Cybermall
Small Business Info Centre
Macys.com
Maceys Online
Innovatia
Innovatia Technology
Sandbox Fantasy Sports
Staples
Sears Roebuck
ECommerce Society
e-coupons.com
Atlanta.com
iWon
Red Herring
Business Week article (Web Ratings)
Webwatchdog
BizRate.com
Elderly Instruments
Chapter Twenty: Strategy: How Everything Fits
Coca-Cola
Rollerblade
Federal Express
The Body Shop
Starbucks
Dofasco
Krispy Kreme
IBM
3M
General Electric
Boston Consulting Group
Caterpillar
Richard Saunders International
Cavendish Figurines
Wooly Wares
Coastal Destination PEI (Mic Mac Crafts not available)
Merwyn Technology
DoubleClick
Office Depot
Office Max
Staples
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