ESSAY QUESTIONS

CHAPTER 3 The Marketing Environment

1. While marketing managers can control the marketing mix, they cannot control the elements in the external environment that continually mold and reshape the target market. Assume you are a cigarette manufacturer. Name five elements of the external environment, and briefly describe how each factor might affect the marketing of cigarettes.
   
   
2. List three current demographic trends apparent in Canada. For each trend, describe one way that the trend affects marketing.
   
   
3. What is the pyramid of corporate social responsibility? What are the different levels that should be achieved?