ESSAY QUESTIONS

CHAPTER 12 Marketing Channels and Wholesaling

1. Channel members, such as wholesalers and retailers, are often included between producers and business users or consumers for three important reasons. Name and describe each of these reasons.

2. Assume you are an instructor of marketing. Explain to your class what the three options concerning distribution intensity are. Give examples of three specific products that may be distributed at each level.

3. What is channel conflict? Name two types of channel conflict, describe them, and provide an example for each.

4. Name and describe six functions of a supply chain.

5. One important subsystem of physical distribution is transportation. Name the different modes of transportation. For each mode, list two examples of cargo typically carried. Distribution managers select different transportation modes based on several distinct criteria. List and briefly define five of these criteria, and name the best and worst transportation mode for each criteria.



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