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Nelson Education > Higher Education > Marketing, Second Edition > 

ESSAY QUESTIONS

CHAPTER 13 Supply Chain Management

1. Name and describe six functions of a supply chain.

2. One important subsystem of physical distribution is transportation. Name the different modes of transportation. For each mode, list two examples of cargo typically carried. Distribution managers select different transportation modes based on several distinct criteria. List and briefly define five of these criteria, and name the best and worst transportation mode for each criteria.



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