ESSAY QUESTIONS

CHAPTER 14 Retailing

1. There are several types of retail stores, each offering a different product assortment, service level, and price level, according to the shopping preferences of its customers. Name eight types of retailers. For each type, indicate the level of service, price level, and width of product assortment.

2. Retail strategy involves the six Ps of the retailing mix. Name each of the six Ps, and briefly define elements of each P that are unique to retailing.

3. You are the owner of a new gourmet coffee shop that will compete against large chains such as Starbucks. Name three trends in retailing and describe how you could use each one to compete as a small independent retailer in such a competitive business.

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