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the subject is Marketing. 2nd Canadian edition


INTERACTIVE EXERCISES

Time to get on the Internet and find out how marketing theory works in the real online world! Explore the many aspects of marketing with these dynamic Interactive Exercises.

Each chapter link contains four or five Web activities exclusively designed by Dr. Selia Karsten to integrate with The Subject Is Marketing. These Interactive Exercises let you apply your course content and develop a deeper level of understanding -- and you can have some fun doing it! They may be used "as is" or combined with other activities from the textbook.

Dr. Selia Karsten, Professor
Marketing and eBusiness, Seneca College


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