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Features
Some of the unique features of The Subject Is Marketing include:
Focus on supplements
Nelson Thomson Learning provides supplements with the textbook, including a CD-Rom for students, as well as one for instructors. Other supplements include PowerPoint presentations for instructors, as well as online exercises and chapter quizzes for students.
E-business examples
Case studies include "dot-com" companies like grocerygateway.com, as well as major companies that are using the Internet to expand their business.
Emphasis on Services Marketing
The importance of Services Marketing is illustrated throughout the text, including Case Studies on service industry companies like Four Seasons Hotels and Resorts.
Emphasis on One-to-One Marketing
This marketing technique is emphasized throughout the text with case studies such as Jones Soda Co., which personalizes their soda pop labels with customer's photos.
Emphasis on Internet Marketing
Examples in the textbook include companies that use the Internet as a powerful marketing tool such as Dell Computer Corporation.
Student Focused Content
Case studies include companies that students can relate to such as Modrobes clothing and Youtopia.com.
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