The following links are to some of the companies that have been showcased in our chapter openers, as well as to the official Nelson Thomson Learning Website. The companies here have been carefully chosen as great examples of how Canadian companies are implementing ideas and strategies discussed throughout this textbook. At the same time, we have tried to pick examples of companies that will directly appeal to the demographic of students who will be using this resource.

Nelson Thomson Learning

Get more information on The Subject Is Marketing and other textbooks that we offer at our official web site. Nelson Thomson has worked hard to gain a leadership position in producing educational textbooks. We hope to continue to lead the way in educational publishing with our commitment to creating interesting and relevant learning tools that ignite students' excitement and enthusiasm for learning.

grocerygateway.com

The Internet has changed the way we do business forever. No company exemplifies this change more than grocerygateway.com. A company that allows consumers to save time by ordering their daily groceries without having to leave the house. In our chapter on supply chain management we take a closer look at grocerygateway.com and how they manage their supply chain.

Four Seasons Hotels and Resorts

The service industry plays a huge role in driving the Canadian economy. In our chapter on services and non-profit organizations, we examine service leaders such as Four Seasons Hotels and Resorts to find out what sets them apart.

Modrobes

Billing their line of clothing as "technology for your ass", Modrobes is a clothing company that knows their target demographic. In the segmenting and targeting chapter, we look at how Modrobes has excelled at focusing on youth culture by knowing what appeals to them.

Jones Soda Co.

By personalizing the experience for consumers, the Jones Soda Company is an example of where marketing is going. At Jones, consumers are encouraged to express their creativity and individuality by allowing them to create their own labels to paste on their pop bottles. In our one-to-one marketing chapter, we see how Jones and other companies are using this strategy to differentiate themselves.

ROOTS

Roots is a true Canadian success story. In our retailing chapter we look at the marketing strategies that Canadian companies such as Roots use to succeed in the fiercely competitive, retailing industry.

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